Appeal Decision 3258813 (London Borough of Camden) — 2021-01-06

Appeal Decision 3258813 (London Borough of Camden) — 2021-01-06
Outcome: Split decision
Case type: Planning Appeal
Development: Other minor developments
Appeal type: Written Representations
Location: 128 Euston Road, LONDON, NW1 2AS
Postcode: NW1 2AS
LPA: London Borough of Camden
LPA code: E09000007
PINS reference: 3258813

=== FULL INSPECTOR DECISION ===

Appeal Decision
Site Visit made on 21 December 2020
by A M Nilsson BA (Hons) Dip TP MRTPI
an Inspector appointed by the Secretary of State
Decision date: 06 January 2021

Appeal Ref: APP/X5210/H/20/3258812
128 Euston Road, London, NW1 2AS
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The appeal is made under Regulation 17 of the Town and Country Planning (Control of
Advertisements) (England) Regulations 2007 against a refusal to grant express consent.
The appeal is made by Euronet Worldwide against the decision of London Borough of
Camden.
The application Ref 2020/1983/A, dated 5 March 2020, was refused by notice dated
26 August 2020.
The advertisement proposed is display of internally illuminated Automated Teller
Machine (ATM) sign at ground floor level.

Decision
1. The appeal is allowed and express consent is granted for the display of
internally illuminated Automated Teller Machine (ATM) sign at ground floor
level as applied for. The consent is for five years from the date of this decision
and is subject to the five standard conditions set out in the Regulations1, and
the following additional condition:
1)

The intensity of the illumination of the sign permitted by this consent
shall be no greater than 100 candela per sqm.

Preliminary Matters
2. The advertisement relates to a proposed ATM. This is subject to a separate
appeal2.
3. I have taken the description of the advertisement proposed from the Council’s
Decision Notice as this is more precise.
Main Issue
4. The main issue is the effect of the proposed advertisement on the amenity of
the area.
Reasons

5. The appeal site is located on Euston Road which is a busy street containing

main-line railway stations, hotels, restaurants and other commercial premises,
many of which have illuminated advertisements. It is a dense urban area, with
the busy road providing a continual level of activity and transiency.

6. The advertisement that is proposed measures approximately 0.55m by 0.2m
and is internally illuminated. Due to its size, it represents a relatively small
1
2

Town and Country Planning (Control of Advertisements) (England) Regulations 2007
APP/X5210/W/20/3258813

https://www.gov.uk/planning-inspectorate

Appeal Decisions APP/X5210/H/20/3258812, APP/X5210/W/20/3258813

display in the context of the wider shopfront and it would not appear dominant
or incongruous. The illumination would draw attention to the advertisement,
however given the combination of its size, the proposed level of illumination
(100 candela per sqm), and the presence of street-lighting and other
illuminated signage in the area, this would not cause harm.
7. Although there are other advertisements at the premises, including some
behind the shopfront, I do not consider that the proposed advertisement, due
to its size and siting, would result in unacceptable levels of clutter.

8. The proposed advertisement would comply with the guidance contained in

paragraph 132 of the National Planning Policy Framework (2019) (the
Framework) which outlines that quality and character of places can suffer when
advertisements are poorly sited and designed, and that advertisements should
be subject to control only in the interests of, amongst other things, amenity.

9. In accordance with the Regulations3, I have taken into account the provisions

of the development plan so far as they are material. I conclude that the
advertisement would not have a harmful effect upon amenity and would
comply with Policy D4 of the Camden Local Plan (2017) which requires,
amongst other things, that advertisements preserve or enhance the character
of their setting and host building.

10. The advertisement would also accord with the Camden Planning Guidance

(2019) which outlines, amongst other things, that advertisements and signs
should respect the form, fabric, design and scale of the host building and
setting.

Conditions
11. In addition to the standard five conditions, I consider that it is necessary to
impose a condition restricting the illuminance of the sign to no more than 100
candela per sqm as outlined in the submitted plans. This is in the interests of
amenity.
Conclusion
12. For the reasons given above I conclude that the display of an internally
illuminated Automated Teller Machine (ATM) sign at ground floor level would
not cause harm to the amenity of the area. The appeal is therefore allowed.
13. Whilst I have allowed the advertisement, for the avoidance of doubt the
appellant should note that this does not permit the installation of the proposed
ATM, as separate planning permission has been refused, and a subsequent
appeal dismissed, for this part of the proposal.

A M Nilsson
INSPECTOR

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Town and Country Planning (Control of Advertisements) (England) Regulations 2007

https://www.gov.uk/planning-inspectorate

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